Let your customers tell the story of your brand - SendGrowth Blog

Let your customers tell the story of your brand


“A person can have the greatest idea in the world— completely different and novel—but if that person cannot convince enough other people, it doesn’t matter.”

If you can answer these questions will help you be a more effective brand communicator:

  • What about our product is unique/distinctive?
  • Why can we offer a unique perspective?
  • Who are our customers?
  • What do we want people to think about us?
  • How will we achieve our desired perception?
  • How do we inform people about who we are?
  • How do we get people to believe and trust in our products and services?

Your brand is a promise you make to a customer. It's a sworn pledge that the customer anticipates the community will keep based on the community’s reputation, the customer’s experience, and the experience shared by others.

And so, brands are built on trust and credibility. It's all on your shoulders to provide what you promise – a quality product, service, and/or visitor experience.

A key to a great brand, is a great community. You can't fake a great community. We're looking to build a community around brand marketing.

I believe brand marketers are some of the most creative thinkers in the world, regardless of their specialty. Our professionals don’t just want to just look for a scheme, they want to foster their communities and who care deeply about them. They are creative tinkerers who have a need to be innovative, and be the ones in control of the innovation. That’s what our marketers are about. That’s the kind of brand we want in our society- ones that deeply care for their communities.

The ideal creative marketing tools:

  • Foster our profound sense of mission.
  • Challenge each marketer at his or her own creative level.
  • Unleash one’s human potential to tinker, create, share, engage, grow, innovate, and more.
  • Capture consumers passion, turn it into your brand story, to help you achieve your vision.
  • Build a tool that is a yardstick of quality for all brands.

It starts with leaders

And brand creation begins with passionate leaders. Leaders like as Ray Kroc (of McDonalds), L.L. Bean (L.L. Bean), and Sam Walton (Walmart) all started small, but had vision, passion, and the leadership ability to build focused communities.

They were focused enough to create brands that became successful beyond what could be imagined. Building a brand is a lifetime commitment. A genuine brand is a “way of life.” It is understood and lived by every single person in the organization.

The power of video is undeniable, when were talking about things like conversions and engagement.

Videos from your consumers can help you form your brand, and help the community around your products/services thrive.